BRAND
DIAGNOSTIC

Before starting a project, it's important to know the starting point.

• What is the origin of your business?

• What values ​​are non-negotiable?

• Does your audience perceive your true differentiators?

• How much does your brand help or hinder your business strategy?

In a brand diagnostic, some questions like these are necessary to give us an idea of the project's scope and the challenges it will pose. Before defining the ideal scenario, we should understand the real scenario and the gap between the two.