Lauany Carrera

Visual Identity

Lauany Carrera is a Personal Organizer, a professional who works with the organization of home and office environments, where the main goal is optimizing time and processes, and of course, aesthetics.

She approached me to create her brand, but she wanted something quite different from what's commonly seen in the market: cliché brands that don't differentiate her from the competition.

Lauany was very clear with me: she values SOPHISTICATION.

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