VISUAL IDENTITY

How do visual codes help a brand's strategy?

Design is not form for form's sake; it is form for function's sake.

With the main goal of generating visual recognition for the brand, a visual identity must be designed in such a way that it can adapt to different touchpoints, whether in digital or analog media.

In addition to generating recognition, we have other relevant considerations when creating the design, such as priority touchpoints, cost-effectiveness of application, ease of management, and even how this brand might behave in the future, considering possible media that may come to exist in the near future.

For a more effective design, a solid process supported by tools like those you find in my creation process is necessary.